How It Works

Join The Program & Set Up Your App

As soon as you join, you'll:

• Download the 13 Weeks Strong app
• Complete your consultation form
• Schedule with a Coach for a 30 minute zoom onboarding call to set goals and launch your program
• Add starting photos and metrics (private to you)
• Join the Slack Community and introduce yourself
• Schedule a "before" Dexa scan

Start Your 13-Week Cycle

Every participant begins a fresh 13-week cycle with their cohort the first Monday of the month.

Your program is organized around weekly progress to build and maintain momentum:

Each week you'll practice new habits and routines, and confront challenges that will arise.

Follow The Daily Habits

Transformation is Consistency

Every day, you'll complete simple rituals inside the app:

• Weigh yourself
• Track your meals
• Check off your workout or movement session
• Take weekly progress photos

These habits are small by design, but they compound fast.

Weekly Group Momentum Session

Every week, you'll join a live group Zoom call led by Coach Brian and Coach Rob, who have experienced a 13 Week transformation and will share best practices.

These sessions combine:

• Learning
• Q&A
• Habit-building tools
• Sharing wins
• Real talk about challenges and speed bumps

This is our favorite part of the program.

Coach support

You get access to:

• In-app chat with community coaches

Coaches respond quickly, offering

• Habit support
• Guidance
• Encouragement
• Accountability
• Troubleshooting when life happens

You're not alone

Exclusive Slack community:

Inside Slack, you'll:

• Have access to a knowledge base
• Ask clarifying questions
• Support each other
• Join challenges
• Get tips and tricks to being successful
• Stay accountable

In a world of AI, we are human-centered. A "fellowship" in action.

Your 30-Day Guarantee

If you don't feel momentum in your first 30 days, we refund you, no questions asked. Before you cancel, consider a No-Shame Reset.

You risk nothing by starting.

Your No-Shame Reset (If You Need It)

Struggling? Losing traction?

You can request a one-time reset into the next cohort—a free do-over with no judgment.

A coach will help make sure the reset is right for you.

Finish Strong In Week 13

By the end of the program, you'll have:

• A new system of "default" habits
• A better approach to building strength
• A strategy for fueling your body
• A visible transformation
• A community behind you
• A clear path for what comes next

Most participants choose to keep their momentum going with another 13-week cycle