How It Works

Join The Program & Set Up Your App

As soon as you join, you'll:

• Download the 13 Weeks Strong app
• Complete your consultation form
• Schedule with a Coach for a 30 minute zoom onboarding call to set goals and launch your program
• Add starting photos and metrics (private to you)
• Join the Slack Community and introduce yourself
• Schedule a "before" Dexa scan

Start Your 13-Week Cycle

Every participant begins a fresh 13-week cycle with their cohort the first Monday of the month.

Your program is organized around weekly progress to build and maintain momentum:

Each week you'll practice new habits and routines, and confront challenges that will arise.

Follow The Daily Habits

Transformation isn't magic—it's rhythm.

Every day, you'll complete simple rituals inside the app:

• Weigh yourself
• Track your meals
• Check off your workout or movement session
• Log your water and sleep
• Take weekly progress photos

These habits are small by design, but they compound fast.

Weekly Progress + Reflection

Each week, you'll take:

• A quick progress photo (private)
• Updated body metrics
• Write a short reflection on wins, struggles, and lessons to your coach

These create a real record of your transformation—and anchor your identity shift.

Weekly Group Coaching Call

Every week, you'll join a live group Zoom call led by a Coach who has made a 13 Week transformation.

These sessions combine:

• Learning
• Q&A
• Habit-building tools
• Sharing wins
• Real talk about challenges and speed bumps

This is our favorite part of the program.

Asynchronous Coaching

You get access to:

• In-app chat with Coaches
• Slack community support

Coaches respond within 24 hours, offering:

• Habit support
• Guidance
• Encouragement
• Accountability
• Troubleshooting when life happens

You're not alone

Community: Your Built-In Support System

Inside Slack, you'll:

• Share wins
• Get encouragement
• Join challenges
• Learn from others
• Stay accountable
• Build friendships

The community is "fellowship" in action—people rising together.

Your 30-Day Guarantee

If you don't feel momentum in your first 30 days, we refund you—no questions asked. Before you cancel, consider a No-Shame Reset.

You risk nothing by starting.

Your No-Shame Reset (If You Need It)

Struggling? Losing traction?

You can request a one-time reset into the next cohort—a free do-over with no judgment.

A coach will help make sure the reset is right for you.

Finish Strong In Week 13

By the end of the program, you'll have:

• A new system of "default" habits
• A rebuilt habit system
• A visible transformation
• A community behind you
• A clear path for what comes next

Most participants choose to keep their momentum going with another 13-week cycle